AI Ethics
We’re committed to building technology that benefits society
At CADV.AI, our purpose is to serve the consumer, and our heritage is built on providing trustworthy and innovative solutions to our customers. As our technology becomes more sophisticated, our products and features have the potential to impact our customers in profound and exciting ways. However, we believe we have a role that goes beyond creating the world’s best technology. We are committed to ensuring that our technology and the use of our technology benefits society. At CADV.AI, as we innovate and harness the power of AI in our tools, we are dedicated to addressing the harms posed by biased data in the training of our AI. AI Ethics is one of the core pillars of our commitment to Digital Citizenship, a pledge from CADV.AI to address the consequences of innovation as part of our role in society.
How AI is used in CADV.AI products
We believe AI will enhance digital customer journeys and drive value for the complex global digital ecosystem. For the CADV.AI product, we are focused on making it easier for businesses to reach customers, using more automated and intuitive tools. As part of our Digital Experience offerings, CADV.AI’s enterprise customers use our AI to deliver relevant and meaningful insights and personalised digital experiences to their end customers.
However, we recognize the potential challenges inherent in this powerful technology. AI systems are based on data, and that data can be biased. AI systems trained on biased data can unintentionally discriminate, or disparage, or otherwise cause our customers to feel less valued. Therefore, we are committed to maintaining a principled and ethically sound approach to ensure our work stays aligned with our intended outcomes and consistent with our values.
AI Ethics Principles
At CADV.AI, we believe responsible AI development is based on the following four principles:
Responsibility
We will approach designing and maintaining our AI technology with thoughtful evaluation and careful consideration of the impact and consequences of its deployment. We will ensure that we design for inclusiveness and assess the impact of potentially unfair, discriminatory, or inaccurate results, which might perpetuate harmful biases and stereotypes. We understand that special care must be taken to address bias if a product or service will have a significant impact on an individual’s life, such as with employment, housing, credit, and health.
Accountability
We hold ourselves accountable for the impact of our AI solutions. We continuously monitor and assess our technologies to ensure they are used ethically and responsibly, addressing any concerns or unintended consequences promptly.
Transparency
We strive for openness in our AI technologies, ensuring that our clients understand how our solutions work and make decisions. This commitment to transparency builds trust and fosters a deeper understanding of AI's role in enhancing customer interactions.
Continuous Learning & Improvement
The field of AI is ever-evolving, and so is our commitment to ethical practices. We engage in ongoing learning and improvement, staying abreast of ethical AI developments and incorporating best practices into our operations.